163: Vincent A. Virga — The PFS Story
Conviction, Culture, & Courageous Growth—Faith, Belief, and Risk as Engines of a Purpose-Driven Business
From Roots to Risk
For Vincent A. Virga, entrepreneurship was woven into his DNA. Growing up in an immigrant family, he watched hard work, faith, and persistence create opportunity. That foundation shaped his drive to build, take risks, and ultimately create something that mattered.
Vince’s path wasn’t a straight line. From early ventures in finance to the lessons learned in running the Green Cow, each step taught him the value of belief, structure, and courage. These experiences prepared him for the work of scaling what would become PFS Wealth Management Group.
Stepping Out to Scale Up
Like many entrepreneurs, Vince initially carried too much of the business himself. Every decision, every client interaction, every detail flowed back to him. Growth was capped by his own capacity.
The turning point came when he made a hard but transformative choice: to step out of the day-to-day and work on the business, not just in it.
“The moment I stepped away from working in the business to working on the business, our revenue took off.” – Vince Virga
This shift wasn’t just delegation. It was a cultural transformation — moving PFS from founder-dependence to a team empowered by clarity, accountability, and belief.
Culture as the Engine of Growth
At the heart of PFS’s success is culture. Vince and his team built a company where values aren’t just words on a wall but standards for behavior, accountability, and decision-making.
In sharing what culture means to him, Vince points back to the story of his grandfather, Samuel — an immigrant who arrived with little but through sacrifice, conviction, and faith, built a future for his family. For Vince, Samuel’s legacy is a reminder that culture is not abstract; it is lived out in the opportunities you create for others.
“Not everybody wants to be an entrepreneur — and that’s okay. But everybody wants to be part of something that matters.” – Joey Brannon
By cultivating an intentional culture, PFS became more than a financial services firm. It became a place where people felt connected to a mission, empowered to own outcomes, and trusted to lead.
Tools That Made Growth Sustainable
Alongside culture, PFS put structure in place to support growth:
Clarifying Core Values so decisions were consistent and culture stayed strong.
Leading with Belief so conviction inspired the team.
Anchoring in 90-Day Priorities to keep focus and traction.
Building Scoreboards that made wins and gaps visible.
Empowering Entrepreneurial Thinking so team members owned outcomes, not just tasks.
Scaling with Systems to remove bottlenecks and make growth sustainable.
These tools gave PFS both clarity and consistency, ensuring the business could grow without losing its heart.
A Legacy Beyond the Numbers
For Vince, success isn’t just about revenue or growth charts. It’s about what leaders sacrifice today to create opportunities for others tomorrow.
Samuel’s story again serves as a mirror. His sacrifices didn’t just change his own life; they shaped the lives of his children and grandchildren. In the same way, Vince sees his role at PFS not as building a business for himself, but as laying down a legacy of opportunity for his team and community.
By clarifying values, letting go of control, and leading with belief, Vince has built a company culture that will outlast him — one that reflects conviction, clarity, and courage.
Final Takeaway
The PFS story is proof that scaling a purpose-driven business requires more than strategy. It demands belief, culture, and the courage to let go.
🎧 Listen to Episode 163 to hear Vince’s full story — from chaos to clarity — and discover how you can apply the same principles in your own business.
👉 Download the Episode 163 Leadership Guide for practical tools and reflective questions to help you scale with conviction.
References and Downloadable Resources:
LinkedIn: Vincent A. Virga
Website: PFS Wealth Management Group
Episode 163: Leadership Guide