Podcast

40: Customers Come Second (Grow With Purpose: Chapter 4)
If you want to grow your business, you will have to delegate much of the day-to-day operations, even management to others. Yet somehow the delusion persists that putting customers first is the way to grow. It’s not. By leapfrogging your team members and focusing on customers, you create a disconnect that virtually ensures you will not build a scalable business.

39: Leadership in Small Business (Grow With Purpose: Chapter 3)
Chapter three is all about leadership, and the fact that it doesn’t have any boundaries. Small business owners that want to be effective leaders must embrace the fact that leadership responsibilities follow them wherever they go. In this episode, we talk about the five traits of great leaders.

38: The Message Needs a Messenger (Grow With Purpose: Chapter 2)
For the next few weeks we will be going through Joey’s book, Grow With Purpose. This week we start with chapter 1 on values, vision, why and mission (VVWM).

37: It All Starts In Your Head (Grow With Purpose: Chapter 1)
For the next few weeks, we will be going through Joey’s book, Grow With Purpose. This week, we start with chapter 1 on values, vision, why, and mission (VVWM).

36: Fifty-Two (52) Strategic Todo's for the New Year
Growing businesses do it. Stagnant and stuck businesses don’t; they are just too busy handling issues, putting out fires and filling orders.
So where do you start? This week’s blog post lists fifty-two (52) Strategic Todo’s that business owners can take up to begin making serious and significant changes to the business over the next year. On this episode, Joey and Devin dig a little deeper on a few of the todo’s and talk about the principle of working ON the business.


34: Strategic HR Management
If you think of HR and HR Management as a cost center, you are missing a key strategic priority when it comes to long-term growth and competition. In this episode, we discuss administrative HR vs strategic HR, how to tell the difference, and what you might be missing when you fail to consider the HR bottleneck in your strategic plan.

32: Attracting and Retaining Great Talent
In a time and a market with virtually zero unemployment, attracting and retaining top talent has become a big priority for small businesses wanting to grow. Tune in to find out how to run a continuous hiring process, creating a future org chart, recruiting toolbox, developing future workforce, creative help wanted ads, best interview practices, the best approach for getting the job you want, and what causes new talent to leave.

31: A Strategic Approach to Debt
Sometimes you need to leverage other people's money to grow or accomplish strategic objectives. In this episode, we cover the basics of business borrowing and the things you need to consider before you start looking for a business loan, whether that money is to… 1) buy property, 2) finance equipment, 3) obtain working capital, 4) or buy a business outright.

30: Pitfalls of Strategic Planning
It’s that time of year when businesses start making the final push for year end numbers. And it is also when we start to turn our focus to the upcoming year. Whether you have experience doing business and strategic planning, or whether you just know it’s something you should be doing, this episode covers some of the common pitfalls you want to avoid.

29: Delivering Blue Collar Value
Pricing and selling value are common topics among white collar professionals like CPA's and attorneys. But do roofers and AC repair companies need any help in this area? A couple of recent conversations show blue collar service industries deal with exactly the same issues with pricing and selling value to customers. In this episode, Joey goes in depth to give real life examples of how things go wrong and what to do to fix them.

28: Rewarding Professionals
Professionals are those who take their work to the next level. It has little to do with the color of your collar and everything to do with how much you care about the value you deliver. In this episode, Joey talks about how you reward this innovative and pivotal group in your organization.

27: THINK! The Six Questions a Business Owner Should be Able to Answer
For most business owners, the starting gun goes off early every morning, and the finish tape is nowhere in sight. Asking (and answering!) these six questions will give priority and perspective to your day and week.

26: Show Me the Money - Cash Strategies
Businesses spend lots of time working on strategies for operations, customer service, sales...you name it. But how often do they have explicit strategies for CASH? Without cash, your mission is put on hold. In this episode, Axiom founder Joey Brannon talks about the handful of cash strategies that can improve your overall business.

25: Time Management Boundaries for Bosses
When it comes to time management, the boss sets the tone. Even the best time manager can become frustrated and unproductive under a boss that doesn't respect boundaries and can't understand the role he or she should be playing in the organization.

24: People-Process-Product
People-Process-Product is a mantra hitting prime time on CNBC's show The Profit. But how do the 3 P's fit into business strategy?

23: Vertical Integration in Small Business
Vertical integration is most often associated with Fortune 500 companies than with small businesses. But there are cases where vertical integration is a viable part of a small business growth strategy. In this episode Joey outlines the situations that might green light a vertical integration strategy and provides some real life examples.

22: The Different Roles of Owner and Operator
Understanding the difference between owner and operator roles and the necessity of switching hats is key to business growth.

21: Note Taking Workflow, Etc.
The Axiom podcast is back after taking a few months off. In this episode, Joey talks about what has been happening in the time since our last episode, and what to expect over the next month. He also shares part of his note taking workflow and why it is so important to what he does every day.

20: Make A Decision (Any Decision)
strategic plan provides the security that allows them to make more decisions, knowing that even a bad decision will be detected and corrected before it can do too much damage.